The Board’s Role in Fundraising: How to Move From Hesitation to Action

For many nonprofits, the board of directors is the heart of governance, strategy, and stewardship. Yet, when it comes to fundraising, some boards hesitate. Members may feel uncomfortable asking for donations, unsure of their role, or simply think that fundraising is the staff’s responsibility. This hesitation can leave a nonprofit underfunded and struggling to achieve its mission. At Magic Lamp Consulting, we know that an engaged, proactive board is essential for fundraising success. Here’s how nonprofits can move from hesitation to action—and empower their boards to be active fundraising partners.

Understanding the Board’s Fundraising Role

First, it’s important to clarify what a board member’s role in fundraising truly entails. Board members are not expected to write a check for every donation, but they do play a crucial part in securing financial support. This can include:

• Making a personal financial contribution at a level that is meaningful to them. A board that gives demonstrates commitment and sets the tone for other donors.
• Connecting the organization to potential donors, sponsors, or partners through their personal and professional networks.
• Advocating for the organization publicly, whether at events, in community meetings, or on social media.
• Supporting staff in fundraising initiatives, such as attending events, helping with grant introductions, or providing strategic input.

When these responsibilities are clear, board members feel more confident and accountable for contributing to the organization’s financial health.

Addressing the Hesitation

Many board members hesitate because of fear or uncertainty. Common concerns include:

• Feeling uncomfortable asking for money: This is often cultural or generational, but with the right tools and training, board members can approach donors with confidence.
• Believing it’s the staff’s job: While staff often manage campaigns, the board brings influence, credibility, and access that staff alone cannot replicate.
• Lack of clarity about expectations: Without clear guidance, members may avoid fundraising altogether.

Addressing these concerns is the first step in moving from hesitation to action. Organizations can help by providing structured guidance, training, and ongoing support.

Training and Preparation Are Key

Board members are more likely to engage in fundraising when they feel prepared. Here are strategies to make that happen:

1. Onboarding and Orientation: Introduce new board members to the organization’s fundraising goals, donor base, and strategies. Clarify expectations for giving, networking, and advocacy.
2. Workshops and Role-Playing: Practice fundraising conversations in a safe, supportive environment. Role-playing asks, handling objections, and telling the organization’s story builds confidence.
3. Provide Resources: Give members talking points, impact stories, donor materials, and templates for emails or letters. The easier it is for them to take action, the more likely they will.

Leading by Example

A board that is committed to fundraising sets a powerful example. Encourage 100% participation in giving at a level that is meaningful to each member. When donors see that board members are financially invested, it reinforces trust and demonstrates alignment between leadership and mission.

Additionally, celebrate board members’ fundraising efforts, whether they make a successful introduction, host a small donor event, or engage in social media advocacy. Recognition creates motivation and momentum.

Create a Culture of Accountability and Support

To move from hesitation to action, boards should embed fundraising into their culture:

• Set clear goals for each board member, such as the number of donor connections or personal contribution targets.
• Monitor progress and review results regularly. Transparency fosters accountability without pressure.
• Offer peer support by pairing new members with experienced fundraisers, creating mentorship opportunities, and sharing success stories.

A board that openly talks about fundraising and shares both challenges and wins cultivates confidence and collective action.

Partnering With Staff

Fundraising works best when staff and board collaborate. Staff can provide background on donors, coordinate outreach, and manage logistics, while board members bring relationships, influence, and credibility. Establish a clear communication plan so both parties know their roles and responsibilities.

Regular updates, joint strategy sessions, and recognition of efforts reinforce that fundraising is a team effort—not just a task delegated to staff.

Plans for the Future

Transforming board hesitation into confident fundraising action takes commitment, clarity, and training. Nonprofits that invest in their board’s development in this area often see:

• Increased donor engagement and giving
• Stronger relationships with the community and key stakeholders
• Greater alignment between leadership and mission
• A more sustainable and resilient organization

At Magic Lamp Consulting, we guide nonprofits in building boards that are not just governing bodies, but active champions of their mission and fundraising efforts. By clarifying expectations, providing training, and fostering a culture of accountability, organizations can empower their boards to confidently step into the fundraising role—and transform hesitation into action.